Guide · Google Merchant Center
Understanding Merchant Center Misrepresentation Issues
Google’s misrepresentation policy prohibits promotions that are not accurate, realistic and truthful. GMC Protect can help inspect website and identity consistency. Google’s policy text is authoritative.
Author: Terry Ecom · Reviewer: Terry Ecom · Published 2026-08-20 · Last updated 2026-08-20
GMC Protect is an independent Google Merchant Center compliance support service. It is not affiliated with, endorsed by or part of Google LLC or General Motors.
What Google says
The official misrepresentation article is the definition that matters. Google may review the promotion, website, accounts and other sources.
Surfaces operators control
- Legal business name and address
- Contact paths and policy pages in the footer
- Working checkout over HTTPS
- Identity verification tasks in Merchant Center when Google asks