Guide · Google Merchant Center
Website and Feed Consistency for Google Merchant Center
Google’s product data specification requires attributes such as price and availability to match the landing page. Matching samples does not mean every SKU is approved.
Author: Terry Ecom · Reviewer: Terry Ecom · Published 2026-08-20 · Last updated 2026-08-20
GMC Protect is an independent Google Merchant Center compliance support service. It is not affiliated with, endorsed by or part of Google LLC or General Motors.
Common consistency problems
- Theme or app showing a different price than the feed
- Out-of-stock pages still submitted as in stock
- Landing pages that require login before the product is visible