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GMC Protect

GMC Protect by Terry Ecom · Google Merchant Center

Ecommerce Product Disapprovals

A product disapproval means Google will not serve that item until the listed issue is resolved. It is not automatically an account suspension. GMC Protect helps operators work through feed, landing-page and policy issues.

GMC Protect is an independent Google Merchant Center compliance support service. It is not affiliated with, endorsed by or part of Google LLC or General Motors.

What we can help with

  • Price, availability and landing-page mismatches against Google’s product data specification (https://support.google.com/merchants/answer/7052112)
  • Sampled SKUs rather than a promise to crawl every product
  • Separating item-level disapprovals from account-level suspensions

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